Learning Portfolio 2 – (Week 11)
May 28, 2009Week 11 – Summary of Article and Critical Analysis
Presentations is “The Conceptual Age”
The article goes in depth on the book A Whole New Mind by Daniel Pink where he paints a picture explaining how the era (at the time) has turned into the ‘conceptual age’ and ‘high-concept.’ As well as change with time, this era has now primarily belonged to a certain concept of people; designers, techers, artists, etc. This allows the reader to acknowledge that those who are artistically educated now have a power that once did not exist to such a person. (Reynolds, pg 14, 2008)
The conceptual age is ften feared and not fully understood. Chris Busch explains his interpretation of the conceptual age in a way that allows people to understand and also be aware of the changes in society;
“The Information Age we all prepared for is ending. Rising in its place is what I call the ConceptuaL Age, an era in which mastery of abilities that we’ve often overlooked and undervalued marks the fault line between who gets ahead and who falls behind.” (Chris Busch, 2008)
Firstly, there was the Information age, which wa soften perceived as being a logical and precise era, but that period of time is over, we now welcome the conceptual age, ruled by emotion, empathy and artistry.(Pink ,2005) The conceptual age is largely known as the era where those who are educated and/or artistic will hold the power in society.
REFERENCES
Reynolds, G. (2008). Presentations in “The Conceptual Age”. In Presentation Zen: Simple Ideas on Presentation Design and Delivery (pp. 14-19). Berkeley, CA : New Riders
Busch, C. Conceptual Age (2008) Retrieved on 25 May, 2009 from http://chrisbusch.com/2005/02/the_conceptual_.html
Pink, D.H. (2005) Retrieved on May 25, 2009, from http://www.wired.com/wired/archive/13.02/brain.html?pg=1&topic=brain&topic_set
Al, E. (2006) Managing IT Professionals in the Internet Age. Idea Group Publishing.
ACTIVITY:
Slideshow Presentation
DESIGN. STORY. SYMPHONY. EMPATHY. PLAY. MEANING.
The design behind my presentation is quite busy, yet i used this effect to show the full extent of greyhound racing over seas. The dominant colour, blue is used to show darkness and sadness.
The story behind my slideshow is the hardhip and the struggle of the racing breed, and how 30 seconds can either save them or kill them. They are used to race and make money, but as soon as this is finished, they hold no use for the owner/trainer and are often disposed of.
Symphony; the harmonious composition, how it is structured. I structured my slideshow in such a way that allows the viewer to become engaged and also feel what is going on. The colours and the structure allow the viewer to not only see what is going on but to feel the emotion behind the writing and the images.
Empathy; the images and what is said allows the viewer to hold great power to feel the emtions of the animals, and to empathise with their critical and also fatal case.
Play; how a slideshow is structured allows the designer to play with design. I was able to custom animate my slideshow, using suitable animations to set a mood or feeling within the slide, which would also influence the viewer and their thoughts towards the issue.
Meaning; Images often hold more meaning than words, and they also construct a greater power of meaning than that of simple words. The images i used are quite destressing for most to view, but make the viewer aware that this does happen, and that it is a very serious matter in which should be dealt with.
